Pedigree
Your Happiness Grows Everyday (Ваше счастье растет с каждым днем)
INSIGHT: Pet parents try to lay the foundation for a happy life for their pets even during puppyhood.
IDEA: Playing with your puppy, as well as being responsible about choosing its food, helps you bond with your pet and give it a life filled with happiness.
Landing & gameplay
To see the full desktop and mobile versions please follow this Figma link
gameplay: after finding the puppy you get information about his hiding place, which, in this case, is related to playing and staying active
Image 1: room design
Image 2: puppy hiding places
loading page: puppy’s tail wiggles based on the loading speed
gameplay: second pop-up shows how Pedigree can help your puppy replenish his energy and stay active
gameplay: you found the tail in the dark with a flashlight
gameplay: as in all games of hide-and-seek you can be mistaken - this time you found a pair of slippers, but those ears did look like a tail in the darkness
Screen recording of the launched campaign on OZON marketplace, to try it out yourself follow this link
*note all content is in Russian