Vail

The Vail Vault

INSIGHT: We have already lost 38 days of winter thanks to climate change, ski resorts will have to closing down is no longer just a fantasy.

IDEA: The Vail Vault—a ski resort turned into a haunting memorial for winter itself.

Each day we ignore climate change, winter slips further into oblivion. Already 34 days gone, with more vanishing before our eyes. This campaign serves as a wake-up call, showcasing the final memories of winter as solemn art pieces throughout the resort. It's a stark reminder: act now or witness winter become a relic of the past.